About the Program
Oatey's award-winning Ambassador Program is an extension of Oatey’s robust, highly engaged social media community, through which Oatey connects with and supports its end users and tradespeople around the world. The Oatey Ambassador program includes some of the most influential people within the highly active plumbing community on social media, and as Oatey Ambassadors, they're passionate representatives of our brands and products both online and off. Whether they're joining us at an event, posting about how they use our products on the job or hosting us in their hometown, Oatey Ambassadors are an extension of #teamoatey!
Ambassador Fest
An Exclusive, VIP Experience
As the pinnacle component of Oatey's Ambassador Program, the annual Ambassador Fest event brings Oatey Ambassadors to our headquarters and training center in Cleveland for an all-expense paid, immersive brand experience. Through curated training, hands-on opportunities, deep-dive conversations with the Oatey team, and unforgettable memories, Ambassadors build their connection to the Oatey brand while enhancing their skills as tradespeople and digital content creators.
Key Program Components
Curated Truck Kits
We make sure Oatey Ambassadors' trucks are stocked with Oatey products, so they always have what they need from Oatey to get the job done right (and post about it!).
Exclusive Swag
From an amazing welcome kit to year-round surprises and gifts, we make sure our Ambassadors are always rocking the best Oatey gear around.
Content Partnership
Ambassadors post about Oatey products to their social media pages multiple times a month – and Oatey helps reshare, promote and advocate for our Ambassadors' content too.
Events
Ambassadors may receive special invitations to join Oatey at tradeshows and other industry events to help spread the word about Oatey products (and have a lot of fun while we're at it).
Early Access & Insights
From product launches to one-on-one conversations with our product development team, Oatey Ambassadors share their feedback and stay in the know – a true win-win.
Oatey on the Road
There's nothing better than joining our Ambassadors on the jobsite to help promote their great work. That's why we travel to various Ambassadors' hometown to film content as part of our Oatey on the Road series!
Oatey Ambassador Application
Apply TodayFrequently Asked Questions
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How do you choose Oatey Ambassadors?
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New Ambassadors are selected based on a range of criteria, the most important of which include:
- Authentic passion for Oatey products, as evidenced through social media activity and engagement
- Frequency/style of posts and activity within the plumbing community on social media
- Engagement with Oatey on social media
- Quality of plumbing work (as posted on social media)
- Social media followers
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How often do you add new Ambassadors?
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We typically evaluate our Ambassador Program membership at the start of each calendar year. We can't guarantee that we'll add new Ambassadors each year, but if you're interested, be sure to apply so we have your name on our list!
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I don't have a huge social media following. Can I still be an Ambassador?
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We look at a TON of factors when selecting our Ambassadors. While we want all of our Ambassadors to have some social media following, we don't require that it be huge – we consider the total package of who you are and how we could partner together through the program.
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What are the requirements of being an Ambassador?
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Ambassadors are asked to post about Oatey products on social media on a regular basis and to allow Oatey to reshare these posts. In addition, we ask Ambassadors to partner with us regularly throughout the year through initiatives such as Instagram lives, takeovers, giveaways, podcast recordings, events and more. We also ask that Ambassadors engage with Oatey's social media content and help us promote special initiatives and events.
A thorough overview of Ambassador responsibilities is provided to selected Ambassadors for their review and agreement before their tenure in the program begins.
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